Because of the intense competition in the automobile industry, carmakers try to keep their design breakthroughs secret. A company that can offer a new and desirable feature on its cars gains a coveted selling edge in a tough market.

That’s why it was surprising when a Mercedes-Benz ad showed one of their cars being crashed into a brick wall during a safety test. The way it withstood the impact revealed why its energy-absorbing construction has saved lives. Even though Mercedes-Benz holds the patent on the safety design, competitors are free to use it because the company does not enforce its claim. When asked why, the automaker’s spokesman replied, “Because some things in life are too important not to share.”

We possess information as Christians which can have a much greater impact on humankind than any new auto safety technique. We know the good news of Jesus Christ for the redemption of sinners! This message, which has been entrusted to us, is too important to keep secret from those who are lost and perishing without Him.
Isn’t it about time we got busy?

“And that repentance and remission of sins should be preached in his name among all nations, beginning at Jerusalem” - Luke 24:47